Mission, Vision and Values

Mission

Empowering individuals to substantially improve their health, in the broadest sense, using school-based & other approaches to develop & maintain lifelong healthy habits.

Vision

Do whatever it takes & be held accountable—including engaging critical partners across silos & sectors—to find and/or develop, communicate & advocate for, and get funded, implemented & maintained: the key remaining public & private policies & practices needed to reverse the major preventable chronic disease epidemics. We will do this by preventing the main root causes—with dramatically increased student & whole-population physical activity, healthy nutrition & other healthy habits.

Values

High-integrity/transparency, accountable, move-the-needle-systemic, ROI/hard-evidence-based, pay-for-performance/success, sustainably self-funding, practical, scalable, school-friendly, sense of urgency/emergency, in partnership & in local/community/social context.